T-Mobile Fines on SMS

New non-compliance fees on January 1, 2024


What’s happening?

Beginning January 1, 2024, T-Mobile is instituting three new fees for non-compliant traffic that result in a Severity-0 violation. A Sev-0, (Severity-0) represents the most harmful violation to consumers and is the highest level of escalation with which a carrier will engage with Bandwidth. This applies across all products (SMS or MMS, Short Code, Toll-Free, and 10DLC) that transverse T-Mobile’s network.


The non-compliance fine(s) (USD) will be assessed for every Sev-0 violation issued as follows:

  • Tier 1: $2,000, for phishing, smishing, and social engineering
    Social Engineering refers to the practice of targeting individuals in a way that manipulates individuals to reveal private information like credit card numbers, or social security numbers.
  • Tier 2: $1,000, for illegal content (included content must be legal in all 50 states and federally)
    Illegal content includes, but is not limited to, Cannabis, Marijuana, CBD, Illegal Prescriptions and Solicitation.
  • Tier 3: $500, for all other violations including, but not limited to, SHAFT. Please review the T-Mobile Code of Conduct Section 5.2 for a list of all disallowed contact

What do I need to know?

If traffic continues to receive Sev-0 violations, carriers maintain the right to suspend a brand and remove access to their platforms, and our service provider or TORO may block traffic.


What do I need to do?

Ensure that all traffic leaving your network is wanted and compliant.

  • We recommend you review the following resources to ensure you are following the most up-to-date messaging requirements:
    Section 5, “Prohibited Campaign Content,” in the T-Mobile Code of Conduct

  • Most importantly, follow the process you agreed to when you setup the SMS Module. You can review this process here: www.torocigarpos.com/sms-workflow