Managing Customer Rewards

A good rewards program does more than give stuff away -- it gives people a reason to come back to your shop instead of the one down the street. TORO gives you several tools to make that happen, and the best part is they all work together without you having to think about it too much.

Loyalty Points

This is your bread and butter. Customers earn points on every purchase -- typically 1 point per dollar spent, though you can configure this differently. Points accumulate automatically whenever a customer is attached to a transaction.

When they have built up enough, they can redeem points for discounts or free items right at the register. You can see any customer's current point balance on their account screen, and so can your staff -- which makes it easy to mention during checkout.

Punchcards

Think of these as the digital version of those old paper "buy 10, get 1 free" cards -- except nobody loses them. Punchcards are perfect for specific product categories. Buy 10 cigars from a particular line, get the 11th free. Buy 5 drinks, get one on the house.

Progress is tracked automatically, and you can run multiple punchcard programs at the same time without any conflicts. When a customer is attached to a transaction, they will see exactly where they stand.

Birthday and Anniversary Rewards

Nothing makes a customer feel valued like remembering their birthday. TORO automatically generates rewards based on the dates stored in a customer's profile -- birthdays, anniversaries, whatever you have set up.

TORO can send automatic notifications via SMS or email when a birthday is approaching. It is the kind of personal touch that turns casual buyers into regulars.

Coupons

Coupons in TORO are tied to specific customer accounts, which means they are targeted and trackable. You can create one-time or limited-use discounts for individual customers or groups.

They are great for win-back campaigns when someone has not visited in a while, seasonal promotions, or just saying thanks to a loyal customer. Since they are tracked by phone number, you do not have to worry about someone using the same coupon multiple times.

Membership Levels

For your best customers, membership tiers add another layer. You define the tier names and benefits -- whatever structure makes sense for your business. Each tier can have its own pricing discounts and perks.

Tiers are assigned manually when you set up a membership, so you control who gets what level. It is up to you how exclusive you want to make it.

How It All Fits Together

Think of it as layers:

• Points provide the baseline that keeps everyone engaged
• Punchcards layer on top for specific product categories you want to push
• Membership levels reward your best customers with something extra
• Birthday rewards strengthen personal relationships
• Coupons are your targeted tools for specific situations

You do not have to launch everything at once. Start with points, get your staff comfortable with it, then add punchcards or tiers when you are ready.