Fair Pricing From Fellow Tobacco Retailers

We’re not a tech company profiting from your credit card fees. We’re retailers too. Here’s our honest pricing.

TORO POS Pricing

Software
$5,000
one-time
+ $119
per month

Credit Card Processing
2%
average rate (1.8-2.2%)
Fee passthrough available
= $0 processing cost for retailer

Everything Included:

✅ Unlimited users
✅ Unlimited products
✅ Free training
✅ Unlimited support
✅ Free software updates
✅ Email marketing
✅ E-commerce integration
✅ All features

With Fee Passthrough:
$119/month
+ $5,000 upfront
No transaction fees. No per-user charges. Fair pricing from fellow retailers.

Why Premium Tobacco Processing?

We integrate with Premium Tobacco Processing – the #1 credit card processor in the tobacco industry. The same processor used by major tobacco brands.

*You can use your own processor if you prefer, but it won’t be integrated with TORO

💬

WhatsApp with Executives

Credit card issue? WhatsApp their top executives directly. No 800 numbers. No hold times. No explaining tobacco retail to tier-1 support.

🛡️

No Shutdown Risk

Square and Clover regularly shut down tobacco accounts. Premium Tobacco Processing is tobacco-friendly. Zero TORO customers have ever been shut down.

✅

Tobacco Compliance

Built for tobacco retail. Understands compliance requirements. No generic processor flagging you as “high risk.”

💳

Fair Rates

1.8-2.2% average 2%. Competitive rates. Fee passthrough option means you don’t pay processing costs.

Compare TORO to ALL Major Competitors

Scenario: $50,000/month in sales, 2 employees (3-Year Total Cost)

Cost Category TORO CigarPOS Square Clover Fastrax Lightspeed
Upfront Software $5,000 Unknown* $0 $0 Unknown* $0
Monthly (36 mo) $4,284
$119/mo		 Unknown* $6,480
$180/mo		 $4,500
$125/mo		 Unknown* $5,400
$150/mo
Processing (36 mo) $0*
w/ passthrough		 Unknown* $46,800
2.6%		 $41,400
2.3%		 Unknown* Unknown*
CNP/Online Rate 2.0%
same rate		 Unknown* 3.5%+15¢ 3.5%+10¢ Unknown* Unknown*
Total 3-Year Cost $9,284 Contact** $53,280 $45,900 Contact** Contact**

*Unknown = Not published on their website. See our methodology for how we estimate when companies won’t publish rates.

**Contact for Quote = They don’t publish pricing. Ask yourself: if they won’t tell you their rates publicly, what else are they hiding?

💰 TORO with Fee Passthrough: Save $36,616 – $44,000 over 3 years

TORO pays for itself in the first few months, then it’s pure savings.

vs Square and Clover respectively. CigarPOS, Fastrax, Lightspeed won’t publish rates – ask them directly.

💡 Understanding the Business Models

TORO: Independent & Focused

Built by tobacco retailers, for tobacco retailers. No investors. No board. No acquisition targets. 100% focused on tobacco since 2013. Same price since launch.

CigarPOS: PE-Backed Roll-Up

Part of Quilt Software (private equity-backed platform) that’s acquired 8+ POS companies across liquor, tobacco, pet, jewelry, etc. Learn about their acquisition strategy →

Both are valid business models. Choose the partner that aligns with your long-term goals.

Why Our Pricing is Different

We’re tobacco retailers who built TORO out of necessity. We’re not a tech company trying to profit from your credit card transactions.

Square charges 2.6% on every sale forever. They make money when you make money. That’s not partnership – that’s taking a cut of your profits.

We charge a fair monthly fee for software and support. You keep 100% of your sales (or pass fees to customers). That’s how retailers should work together.

Pricing Questions

What’s included in the $119/month?

Everything. Unlimited users, unlimited products, all features, email marketing, e-commerce integration, free updates, unlimited support from tobacco experts.

What is fee passthrough?

You can add the credit card processing fee (2%) to the customer’s total. The customer pays the processing cost, not you. This means your effective cost is just $119/month + the $5,000 upfront.

Can I use my own credit card processor?

We integrate with Premium Tobacco Processing because they’re tobacco-friendly and won’t shut down your account. Generic processors often flag tobacco as “high risk” and freeze accounts without warning.

Do you offer financing?

Yes, payment plans are available. Contact us to discuss options.

Are there any other fees?

No. No per-user fees, no per-transaction fees, no feature add-on costs. $5,000 + $119/month is the total software cost.

Fair Pricing. No Gimmicks.

See TORO in action and get a custom quote for your tobacco shop.