Mailchimp Integration

Connect your TORO customer data to Mailchimp for professional email campaigns. Automated sync, smart segmentation, and ROI tracking -- all without manual data entry.

Customer Data Sync

Your TORO customer database syncs directly to Mailchimp. New customers, updated profiles, and purchase data flow automatically -- no manual exports or imports.

  • Automatic sync of customer names, emails, and contact info
  • New customers added to Mailchimp as they are created in TORO
  • Profile updates reflected across both platforms
  • No CSV exports or manual data entry required

Automated Email Campaigns

Use Mailchimp's powerful email tools with data that comes directly from your register. Set up welcome emails, purchase follow-ups, or win-back campaigns that run on autopilot.

  • Welcome emails triggered when new customers are added
  • Purchase follow-up campaigns based on buying activity
  • Win-back emails for inactive customers
  • Birthday and anniversary automated messages

Customer Segmentation

TORO's customer data powers Mailchimp's segmentation. Target emails based on what customers actually buy, how often they visit, and how much they spend.

  • Segments based on purchase history and product categories
  • Spending tier groups synced from TORO (VIP, regular, occasional)
  • Frequency-based targeting for loyal vs. lapsed customers
  • Custom tags and fields passed from POS to Mailchimp

ROI Tracking

See how your email marketing translates to register sales. Track the full journey from email open to in-store purchase with connected data.

  • Measure email campaign performance alongside POS data
  • Track which campaigns drive the most store visits
  • Compare email marketing revenue to other channels
  • Understand customer lifetime value by acquisition source

Why Connect TORO and Mailchimp

  • Use Mailchimp's professional email templates and design tools
  • Leverage TORO's rich customer data without manual work
  • Combine SMS (via TORO) and email (via Mailchimp) for multi-channel outreach
  • Maintain a single source of truth for customer information
  • Scale your marketing as your customer list grows

Mailchimp Module

The Mailchimp integration syncs your TORO customer data to Mailchimp for professional email campaigns. You will also need a Mailchimp account (free tier available) to send emails.

$8.99/mo

Add-on to your TORO subscription

Combine SMS and Email for Maximum Impact

See how TORO and Mailchimp work together during a live demo.