Understanding Your Numbers
The Advanced Reporting Module
Last Updated: February 14, 2026The built-in reports in TORO cover the basics — daily sales, drawer counts, end-of-day summaries. But if you want to really understand your business — where money is being made, where it’s leaking out, which customers are growing and which are drifting away — that’s what the Advanced Reporting Module is for. ARM is TORO’s...
Customer Insights
Last Updated: February 26, 2026You know the regulars by name. You know what they smoke, when they usually come in, maybe even what they drink. But there’s a difference between knowing your customers and understanding your customer base. TORO tracks every transaction, every visit, every dollar spent — and it can turn all of that into a picture of...
Understanding Your Profit Margins
Last Updated: February 14, 2026Here’s a question that separates shop owners who are building wealth from ones who are just staying busy: do you know, right now, what percentage of every dollar that crosses your counter you actually keep? If the answer is “not exactly,” you’re not alone. Most owners can tell you their revenue number but get fuzzy...
Spotting Problems Early
Last Updated: February 14, 2026Nobody wants to think about theft or dishonesty in their shop. You hired these people. You trust them. And the vast majority of the time, that trust is earned. But retail shrinkage is real — the national average hovers around 1.5% of sales, and most of it comes from inside the building. TORO’s High Risk...
Reports That Actually Matter
Last Updated: February 14, 2026TORO has dozens of reports. You do not need to look at all of them. In fact, trying to look at everything is a great way to look at nothing — you’ll burn out on data before any of it becomes useful. The trick is building a rhythm: a few numbers every day, a deeper...
Your Sales Dashboard
Last Updated: February 14, 2026There’s a moment every store owner hits where gut feeling isn’t enough anymore. You know the shop is busy, but is it busier than last month? You think cigars are outselling accessories, but by how much? You’ve got a hunch that Saturdays are your best day, but what if it’s actually Friday? The Advanced Reporting...
Understanding Your Daily Report
Last Updated: February 14, 2026That printout you get when you close the drawer? It’s more than just a receipt — it’s a snapshot of your entire day in one page. If you’ve ever glanced at it and tossed it in a drawer, this article will help you actually read it. Every number on there tells you something about how...