Growing Your Business
Wholesale Operations
Last Updated: February 14, 2026If you’re only selling to the person standing at your counter, you’re leaving money on the table. A lot of cigar shops also supply other businesses — restaurants, bars, golf clubs, other retailers. TORO handles the wholesale side right alongside your retail operations, so you’re not juggling two separate systems. Wholesale vs. Retail in TORO...
Your Online Store
Last Updated: February 14, 2026Not every customer wants to drive to your shop to buy cigars. Some already know exactly what they want and just need a way to order it. Others might be traveling and want to ship something home. An online store doesn’t replace your physical location — it extends it, giving customers another way to buy...
Running SMS Campaigns
Last Updated: February 14, 2026A well-timed text message has an open rate north of 90%. Compare that to email, where you’re lucky if a quarter of your list even glances at the subject line. For a cigar shop, SMS is one of the most effective marketing tools you have — if you use it right. Before You Send Anything...