SHAFT Compliant TCR Campaign Workflow

Hello there!

We are TORO.

OUR GOAL IS TO CATCH THEM BEFORE THE CARRIERS DO AND BUILD A REPUTATION THAT WE HANDLE SHAFT ISSUES WITH THE UPMOST RESPONSIBILITY AND ENFORCE COMPLIANCE!

 

We are a POS System made for Premium Cigar Shops. We do not deal with cigarettes or vape. All SMS will only be for Premium Cigars. Sometimes we get rejections due to SHAFT, but PLEASE take the time to read below to see how we ensure that we are 100% compliant with SHAFT guidelines to be able to send messages.

Our reputation is to enforce all of our POS Customers to use a strict workflow for validating a customer. Customers can ONLY subscribe in person in the store where we also have them input their own phone number, do a physical consent and we scan their ID. If all of these steps are successful, then (AND ONLY THEN) does the software allow them to send a WELCOME message asking the customer to reply START.

We also have implemented measures in our POS to ensure that the store cannot send any messages that are NOT acceptable to the carriers. We are VERY strict on this and will shutoff the service if they are not compliant.

 

First, each store has a pin pad facing the customer. This will be used for them to input their phone number and then press 0 to to consent when prompted. There is a note there next to the pin pad to explain to the customer what is happening.

HERE IS THE WORKFLOW:

A customer walks up to store counter…

  1. The employee will ask if they want to join the Loyalty Rewards Program which sends out text messages. If the customer wants to join, they type their phone number into the dedicated key pad for customer use.
  2. The employee asks the customer for their ID to scan the 2D Barcode on the back. The only thing stored from the card is the birthday.
  3. If the birthday is valid and the customer is 21, then the employee will check to ensure the number provided is a cell number.
  4. The customer is referred to review the SMS Consent Notice that is clearly posted at the Point of Sale. If they want to subscribe, they are asked to press ‘0’ and if they reject then asked to press ‘1’.

    SMS Consent Notice

    As you check out, you can join our Loyalty Rewards Program. At the point of sale, the clerk will verify your age. Once done, you may hit the number 0 to opt-in to receive marketing/promotional messages from us. MSG frequency may vary. MSG and Data rates may apply. You can text HELP for support and STOP to unsubscribe at any time. Please note, your phone number will not be shared with third parties for marketing or promotional purposes.

    You may also review our privacy policy & Terms & Conditions at the following site:

    Policy

    If you consent, press ‘0’ on the pinpad.

    To reject, press ‘1’ on the pinpad.

    HERE IS A LINK TO DOWNLOAD THIS SIGNAGE FOR DISPLAYING IN YOUR STORE: SMS CONSENT NOTICE LINK

  5. After Steps 1-4 are done successfully, the Opt In message is sent to the customer.”

The customer is only opted in when they reply ‘START’.

 

Video of process:

 

 

Screens throughout process:

This is the warning to the employee that the ID must be scanned.

 

This shows a new customer that now needs SMS Consent.

 

This shows the customer being asked to press ‘0’ on their keypad to consent to SMS.

 

This shows a fully age verified customer who has given consent to receive sms messages. The customer will then receive a welcome message that they must reply with ‘START’ to be fully subscribed.